When it comes to innovative marketing techniques, infographics are one of the most talked about in the past 12 months. Whilst they’ve been doing the rounds for some time now, it’s only recent that they’ve gained any traction and, as a general rule, it seems as though everyone is having a go at creating and sharing one, some with more success than others! With this in mind, we thought we would take a quick look at the concept of the infographic and show you a great example we came across recently!
In short, an infographic is a visual representation of otherwise boring information! What may seem boring and tedious as a blog post could work brilliantly as an infographic, simply because of how easy it is to get across key information and how easy it is for the end reader to digest! Whatever your concept, a great design is vital and unfortunately, that’s where many businesses are failing! They assume that, because infographics are known to generate shares and links for a business and their website, whatever they produce will work for them! That couldn’t be further from the truth and, in order for an infographic to work for you, it’s absolutely essential that it’s nothing short of fantastic! Scrimp on the design and planning and it will be marked as a failure, not a success!
As with the online marketplace in general, the issue with infographics is that they’ve become saturated! Everyone is producing one and thinking they’ll generate thousands of likes and shares! Of course, not all of these are fantastic and that’s where the issues lie! Produce a great infographic and it will almost certainly work for you! Produce an awful infographic, however, and you’ll be lucky if it even gets a handful of shares!
Taking a look at a current favourite of ours, however, we have the below infographic from FHR-Net.co.uk! The team have come up with a great concept ‘The Plane Facts’ which sits in their industry brilliantly, is fun and appeals to the general consumer and holidaymaker! Here at BTSR, we have a strong feeling that this one is going to work wonders for these guys and you can see why below:
The Plane Facts – An infographic by the team at FHR