BTSR

Why Use A Digital Media Agency?

admin — Sun, 13 May 2012 21:18:06 +0000

Is your website working for you and your business? If not, then why not? You should think of your website as a member of your sales team … often the first point of contact between a potential customer and the business and if it isn’t generating revenue then you must ask the question as to why not. Would you continue to employ a salesperson who failed to deliver? I think not. That being the case, if your website isn’t working for you, have you considered employing the services of a digital media agency to ensure it does?

Whilst you may not have previously considered drafting in the assistance of a digital media agency to help ensure your website, and online activities as a whole, are working for the business and bringing in revenue, it could be the best thing you’ve ever done. From ensuring you appear at the top of the search engines and getting the very best conversion rate from your website to creating a social media buzz and professional digital media buying, you could see your business transformed in a short space of time.

Whilst you may also not have considered the budget implications, read back to the first paragraph. If digital media brings you in revenue, and associated profit, then it’s worth it. It’s highly likely you could currently be paying for a website which doesn’t perform well, and as such, is open to critique and improvement.

Have a think on it … it could be the best thing you ever do!

Top Tips for Business Telephone Use Success

admin — Thu, 10 May 2012 17:27:05 +0000

For most businesses, the telephone is the essential part of their sales efforts. Whether they are conducting sales from the phone, answering customer questions or taking in new business, the telephone is absolutely key to keeping new profits of the business flowing. With that importance in mind, proper telephone systems training is needed for all of your employees who talk to customers on the phone, whether they are in sales, customer service, technical assistance or any area where they come into contact with potential or existing customers.

Knowing how to respond, what to say, keeping your voice clear and concise while assisting customers is essential to generating new business either from customers who are calling for the first time or from those who have been purchasing from the company for many years. Solid telephone etiquette is needed for all of your employees who talk to customers, even if only occasionally. Here are a few simple tips that outline the parameters for those who initiate customer calls, most notably your sales force and those in customer service or technical support that are instructed to call a customer who has a question or a need.

Clarity: If you cannot be understood, then you cannot help the customer. Speak in clear, low tones and slow down if necessary to be understood. Few things are as annoying to a customer as someone that they cannot understand on the phone, so keep it your voice clear and easy to understand. For those in sales, you cannot sell your product if the person on the other end has no idea what you are saying.

Listen: At all times you want to listen to what the customer says, understand their needs and address them promptly. For those in sales, listening is the key to making new sales as you address the question that a potential customer has after they hear your pitch. By answering their questions quickly, you can then offer another benefit as to why they should buy. You can increase your sales dramatically by following that simple technique.

Be Natural: You want to sound like a human being. Yes, being courteous and speaking clearly may at first seem like you are placing an unnatural feel to your voice, but soon enough you will talk on the phone and respond to the questions customers have as naturally as you would someone talking to you face to face. By being natural you help gain the trust of your customer and show that you are placing their interests just as high as your own. Of course, remember that you are representing your company and if you in sales, then the sale is the most important matter, but you can go about it naturally and work with your customers.

Those are but a few tips in how to talk to customers on the phone that you have called, either in the process of sales, customer service or technical support. You can find far more information, in fact a complete telephone training video series on how to speak to customers when you go to our site, which provides plenty of useful information.

Georgie Thompson Defends Sky F1 Channel

admin — Thu, 03 May 2012 13:31:24 +0000

Sky Sports presenter Georgie Thompson has defended Sky’s position regarding the broadcasting of the Formula 1, despite the intense rivalry between Sky and the BBC. It has been stated that by having the dedicated F1 Channel on Sky, fans of the sport are now able to experience it like they’ve never been able to do before when it was a BBC broadcast.

Take a look at the video below to see Georgie defending Sky’s dedicated F1 experience at the Carphone Warehouse Appys:

BSkyB Distances Itself From Murdoch

admin — Wed, 02 May 2012 22:33:52 +0000

The UK’s leading satellite tv broadcaster, British Sky Broadcasting (BSkyB) have announced a surge in profits this week and alongside this, have sought to distance themselves from Rupert Murdoch, who is one of the company’s major shareholders.

BSkyB’s chief executive, Jeremy Darroch, has told reporters that they must remember that BSkyB and News Corporation are different companies and that BSkyB were held by regulators last year to be ‘fit and proper’ to hold a broadcasting license. Following the on-going phone hacking scandal, the Murdoch’s have come under mass public scrutiny and, following their actions, BSkyB seem to be doing the right thing and distancing themselves. Regardless of whether or not Murdoch is a shareholder, the company are taking the correct stance and ensuring they are not dragged down with his other business, which saw the News Of The World cease printing last year.

It has recently been ruled that Mr Murdoch is NOT FIT to run a major news corporation following the phone hacking scandal so who knows what his future holds. What we do know, however, is that BSkyB is doing the right thing and keeping their distance and business separate from his!

DRTV … A Necessity?

admin — Sun, 29 Apr 2012 22:22:58 +0000

We all see DRTV (Direct Response Television) ads on a daily basis, however how many of us actually stop and take in what we are seeing? Do we actually think next time we go to the supermarket about the ad we saw last night for the latest shampoo or is it all psychological?

DRTV Advertising isn’t just standard TV advertising…rather ads which aim to generate a direct response, be that by phone, the internet, text message or some other form of instant response. Some ads you’ll notice it on more than others, however there’s definitely a lot of them about. DRTV Ads are typically those which urge you to call a number or visit a website and, in many cases, you’ll do it fairly quickly if it’s something which interests you.

Typical examples are accident solicitors, special offers, payday loans and that type of thing. Typically things which you’d respond to fairly quickly. In the broadcasting industry, we see these as highly effective forms of advertising so next time you’re watching TV, see which you can pick out as DRTV ads. I bet you spot more than you think!

Created by the broadcasting industry for the broadcasting industry

admin — Tue, 27 Mar 2012 16:26:24 +0000

BTSR has been created by the broadcasting industry for the broadcasting industry.

We bring together training and development expertise from within and outside the sector – and drawing on this, in a unique way work with the industry to help it continue to raise its game.

Training and development matters because it not only affects the quality of programmes to audiences, but it also affects the long term success of this valuable, world-leading UK industry.

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